We use so-called cookies on our website. Cookies are text files that are stored in or by your Internet browser on your computer system. When you visit our website a cookie may be stored on your system. This contains an individual character string that can be used to identify your browser the next time you visit the website. In the following sections we explain in detail what types of cookies we use and what data is processed by using which kind of cookie.

You have full control over the use of cookies. These are stored on your computer and the data is transmitted from this cookie to our site.

By changing the Internet browser settings you can deactivate or restrict the transmission of cookies. Cookies that have already been saved can be deleted at any time. This can also be done automatically by changing your browser settings accordingly. Please note that if you deactivated all kinds of cookies generally for our website it may no longer be possible to use all functions of the website. When you visit our website you will be informed about our use of cookies and we will obtain your consent to the processing of the data used in this context. By informing you about the use of cookies we also refer to this privacy terms and cookie policy.

1.1 Technically Required Cookies

These cookies are required for the navigation of the websites and to use their functions, such as accessing the secured areas of the website. Without these cookies certain services such as registration of products or registration for trainings are not possible.

The legal basis for the processing of personal data using technically required cookies is Article 6 para. 1 lit. f GDPR. The data collected by technically necessary cookies are not used to create user profiles.

For the storage period of technically required cookies please see table below.

Technically required cookies cannot be deactivated.


1.2 Performance and Functionality Cookies

We also use cookies on our website for analyzing purposes of your surfing behavior. This data is not stored together with your other personal data.

These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages.

For these purposes, there is a legitimate interest as a legal ground according to Article 6 para. 1 lit. f GDPR for processing your data because we can improve the quality of our website and its content through the use of these cookies. In addition it permits us to learn how the website is used and thus enables us to continuously optimize our offers to you.

For the storage period of cookies for the analysis of the surfing behavior please see the table below. You can click on the button below to opt-out of the use of these cookies.

1.2.1 Google Analytics

On our websites we use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies. The information generated by the cookies about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

Google uses this information on our behalf to evaluate the use of our online offer, to compile reports on the activities within this online offer and to provide us with further services connected with the use of this online offer. Pseudonymous user profiles can be created from the processed data.

We use Google Analytics only with the enabled IP anonymization configuration (“gat._anonymizeIp();”) to ensure an anonymized collection of IP addresses (so called IP-masking). This means that your IP address will be anonymized by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser is not merged with other Google data.

You can prevent Google from collecting and using your data (cookies and IP address) by downloading and installing the browser plug-in available here: http://tools.google.com/dlpage/gaoptout.

Further information regarding the data use for advertising purposes by Google, possible settings and objections can be found on the Google websites:

As an alternative to the browser add-on or within browsers on mobile devices, please click this link to prevent Google Analytics from collecting data on this website in the future. An opt-out cookie is stored on your device as a result. It bears the information that we may not store your data for Google Analytics. If you delete your saved cookies, you must click this link again.

1.2.2 Adobe Analytics

On our websites we use the web analytics service Adobe Analytics provided by Adobe Systems Software Ireland Limited, 4-6 Riverwalk, City West, Business Campus, Dublin 24, Ireland (“Adobe”). This Service uses cookies to help Olympus analyze how visitors use the site. The information generated by the cookies about your use of the Website includes your IP address.

If the information on the website’s use generated by the cookie is transferred to an Adobe server, the settings ensure that the IP address is anonymized before geo-localization and is replaced with a generic IP address before storage. On behalf of Olympus, Adobe uses this information to analyze the use of the website, create reports on the website activities and provide other services associated with the website and internet use for the website operator. The IP address which is processed by Adobe is not combined with other Adobe data. You can prevent the installation of cookies using an appropriate setting in your browser software. However, we point out that in this case you may not be able to use all of the functions of this website.

You can also prevent the recording of the data created by the cookies related to your use of the website (incl. your IP address) by Adobe and the processing of this data by Adobe by downloading and installing a browser plug-in available by clicking the following link: https://www.adobe.com/privacy/opt-out.html

1.2.4 List of Adobe Cookies and Google Analytics Cookies on our Websites


1.3 Cookies used for Advertising or Social Media

These Cookies are set by third-parties and are used to collect information about the user’s visited websites (web tracking) so that individualized advertising can be displayed.

For these purposes, there is a legitimate interest as a legal ground according to Article 6 para. 1 lit. f GDPR for processing your data because we can customize our advertisement to your wishes. However, we also ask you to consent to the use of these third party cookies by clicking the button on the cookie acceptance layer you see upon visiting our website for the first time. Therefore, the legal ground is also based on Article 6 para. 1 lit. a GDPR.

For the storage period of cookies for the analysis of the surfing behavior the above mentioned applies (see under 3.8) as long as there are no special retention or storage periods which can differ from cookie to cookie and are listed in the table below. We furthermore want to inform you about the use of the following services from third party provider for marketing and advertising purposes.

1.3.1 Google AdWords

On our websites we use Google AdWords. Google AdWords is an online advertising program by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). We use, on the one hand, the remarketing function within the Google Adwords service. With the remarketing function, we can present adverts based on their interests to website users on other websites in the Google display network (Google itself, so-called “Google ads”, or on other websites). For this, the user’s interaction on our website is analyzed, e.g. the offers the user is interested in, to be able to show target adverts on other pages after visiting our website. To do so, Google saves a number in the user’s browser when they visit certain Google services or websites in the Google display network. This user’s visits are recorded via this number, which is referred to as a “cookie”. This number is used to uniquely identify a web browser on a particular computer and not to identify a person; personal data is not stored. You can deactivate the use of the cookie by Google by following this link, then downloading and installing the plug-in provided there: https://www.google.com/settings/ads/plugin. For more information on Google remarketing and the Google data privacy declaration, see: http://www.google.com/privacy/ads/

We also use so-called conversion tracking as part of the Google AdWords service. When you click on an advert placed by Google, a cookie is stored for conversion tracking on your computer/device. These cookies become invalid after 30 days, do not contain personal information and are not used for personal identification. The information obtained using the conversion cookie is used to produce conversion statistics for AdWords customers who have chosen conversion tracking.

You can prevent the installation of cookies by adjusting the relevant setting in your browser software; but in this case, we expressly point out that you may not be able to use the full functions of this website. You can also deactivate interest-related adverts on Google and interest-related Google adverts in the web (within the Google display network) in your browser by activating the “Off” button under http://www.google.com/settings/ads or deactivating it under http://www.aboutads.info/choices/. You can find additional information on related options and data privacy at Google under https://policies.google.com/privacy.

1.3.2 Bing Advertising

Our websites also use conversion tracking from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). If you came to our website via a Microsoft Bing ad, a Microsoft Bing Ads cookie will be placed on your computer. This enables Microsoft and us to recognize that someone clicked on an ad, was redirected to our website and reached a previously defined target page (conversion page). No personal information about the user (e.g. his identity) is disclosed, only the total number of users who clicked on a Bing ad and were then forwarded to a conversion page. You can prevent the setting of a cookie, e.g. via your browser setting, if you do not wish to participate in the tracking procedure. Further information on data protection and the cookies used at Microsoft Bing can be found at https://privacy.microsoft.com.

Under the following link you can opt-out from this service: https://account.microsoft.com/privacy/ad-settings.

1.3.3 Social Network Advertising (Remarketing/Retargeting Cookies and Pixels)

On our websites we use the function of Facebook Retargeting pixel (Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The remarketing or retargeting tags establish a direct connection between your browser and the Facebook server when you visit our website. A remarketing tag will be implemented on our website to perform this function. This will send the information about your visiting on our website directly to the Facebook server.

If you are logged in at your Facebook account at the same time, Facebook assigns this information to your user account. If you are not logged in, this information is immediately discarded by the respective provider.

If you would like to learn more about Facebook’s collection and use of the data or about your rights and options for protecting your privacy in this context, please refer to the privacy policy of Facebook (https://www.facebook.com/about/privacy/).

If you do not want Facebook to associate the collected information directly with your Facebook account, you can disable the remarketing function “Custom Audiences” at https://www.facebook.com/ads/website_custom_audiences/. You must be logged in to Facebook.

1.3.4 eMail Marketing (episerver/ Optivo Broadmail)

We use Episerver former Optivo broadmail (Episerver Deutschland, Wallstraße 16, 10179 Berlin, Deutschland) for our e-mail marketing. Detailed information is given in the Privacy notice under 3.4 . It is possible to unsubscribe from the newsletter at any time here.

1.3.5 Affiliate Marketing (Kwanko & Tradedoubler)

On our websites we use the partner function of Tradedoubler’s affiliate marketing (Tradedoubler, Birger Jarlsgatan 57A; 113 56 Stockholm, Sweden) and Kwanko’s NetAffiliation platform (KWANKO FRANCE (HQ) 60, bd du Maréchal Joffre, 92340 Bourg-la-Reine,France). We have on the order confirmation page of the online shop a conversion pixel (PostClic) from the affiliate network. This pixel allows the affiliate network to measure when an order has been placed in the online store after contacting an advertisement placement within the affiliate network. The affiliate partner will read out various cookies that will be awarded on contact with advertising within the affiliate network. The cookies that are read may contain the following information: a timestamp on when the advertisement was clicked, an anonymized session ID, information about which marketer has placed the advertising on the network and what type of advertising has been served and the program ID of the affiliate program. The described information can be recognized and read out by the affiliate pixel on the order confirmation page of the online shop. Furthermore, remarketing/ -targeting pixel(s) (PostView) are placed to present adverts based on their interest to website users. The basic principle that the partner uses is the anonymity of the data to process data in relation to the user. Therefore, the partner does not store IP addresses on a user’s cookie but only a unique, random ID that does not allow the partner to identify the user. There is no cooperation with internet service providers to determine the actual identity of users and no such co-operation is started. The data stored on the cookie is limited to information collected by the partner during the user’s visits to the ad network’s web pages. Except for cookies that are stored for purely statistical purposes, the cookie of a user can only be displayed by the partner when the user visits a website that belongs to the partner network.

Also, be aware that you can prevent cookies from being created on your computer at any time by changing your browser settings.

By clicking on the following link, TradeDoubler will not track anything from your browser using cookies. http://publisher.tradedoubler.com/include/functions/optout.html?

By clicking on the following link, Kwanko will not track anything from your browser using cookies https://netaffiliation.com/opto

1.3.6 LinkedIn

Our online range uses functions of the LinkedIn network. The supplier is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. When calling up one of our pages containing LinkedIn functions, a link is made to the LinkedIn servers. LinkedIn is informed that you have visited our website and your IP address. If you click the LinkedIn “Recommend button” and are logged into your LinkedIn account, it is possible for LinkedIn to assign your visit to our website to you and your user account. As the provider of the site, we point out that we have no knowledge of the content of the transferred data and its use by LinkedIn. Data protection declaration: https://www.linkedin.com/legal/privacy-policy, Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

1.3.7 Push Notifications

You can opt in to receive push notifications from Olympus. To send our push notifications, we use the delivery service “CleverPush”, which is provided by CleverPush GmbH, Nagelsweg 22, 20097 Hamburg (“CleverPush”). You will receive regular information about promotions & sales offers, newly launched consumer products and services, tips and tricks for using Olympus consumer products and services and information about services provided by Olympus Europe (e.g. purchasing from the Olympus Online Store).

To opt in, you must confirm your browser’s request to receive notifications. This confirmation is documented and stored by CleverPush. This includes saving the opt-in time and your browser ID or device ID. To show you the push notifications, CleverPush collects and processes your browser ID on our behalf and your device ID in the case of mobile access. By subscribing to our push notifications, you agree to their receipt. Legal basis for the processing of your data after registration for our push notifications is your consent (Art. 6 para. 1 lit. a GDPR). CleverPush also statistically evaluates our push notifications. CleverPush can detect if and when our push notifications were displayed and clicked by you.

Your consent to the storage and use of your personal information to receive our push notifications and the statistical survey described above may be revoked at any time with future effect. To revoke consent, you can change the setting to receive push notifications in your browser. If you use our push notifications on a desktop PC with the operating system “Windows”, you can also unsubscribe our push notifications by right-clicking on the respective push notification in the settings that appear there. Your data will be deleted as soon as it is no longer necessary to achieve the purpose of their survey. Your data will be stored as long as the subscription to our push notifications is active.

Please access the following link to gain more information about unsubscribing: https://cleverpush.com/faq.

1.3.8 List of Cookies for Advertising purposes


1.5 Other third party services

1.5.1 YouTube

We have integrated YouTube videos into our online offering, which are stored on http://www.YouTube.com and can be played directly from our website. These are all integrated in the “extended data protection mode”, i.e. no data about you as a user will be transmitted to YouTube if you do not play the videos. Only when you play the videos will the data referred to in paragraph 2 be transmitted. We have no influence on this data transmission.

By visiting the website, YouTube receives the information that you have accessed the corresponding subpage of our website. In addition, the data specified in § 3 of this declaration will be transmitted. This is independent of whether YouTube provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your information will be directly associated with your account. If you do not wish to be associated with your profile on YouTube, you must log out before activating the button. YouTube stores your data as user profiles and uses them for purposes of advertising, market research and/or demand-oriented design of its website. Such evaluation takes place in particular (even for non-logged-in users) to provide demand-oriented advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right.

The legal ground is based on Art. 6 para. 1 f) GDPR as it is necessary to show you specific videos.

For more information on the purpose and scope of data collection and processing by YouTube, please refer to the privacy policy. There you will also find further information about your rights and setting options to protect your privacy: https://policies.google.com/privacy. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

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